HGTV’s “Designed to Sell” As Required Viewing for All Sellers
The task of trying to get sellers to do all the things they really should to showcase their home to sell is at times daunting. As we shift out of our Austin real estate sugar high, sellers need to step up and take their homes up a notch to compete. Sellers tend to think buyers should overlook all the things they have lived with for so long because, well they have. But sellers morph into buyers and we expect and encourage our buyers to be picky. That’s when sellers begin to get it … when they become buyers and start to assess other sellers’ lack of preparation and, at times, laziness.
Keep in mind that HGTV’s Designed to Sell sticks to a $2,000 budget per house to shift from tired into THE house to see (or sell) in the neighborhood.
Let’s not confuse deferred maintenance with improvements. A new paint job when the house was terribly in need of one does not raise the value of the house. It’s not extra; it’s supposed to have a good paint job. Or roof. Or solidly functioning plumbing system.
Your home is competing against shiny updated houses in the same neighborhood. Is your house as shiny? If not, you better not be priced the same. Or shine it up and price accordingly, right? Step up.
So we approach our sellers with the A+ program. It looks something like this.
#1. Watch at least one episode of Designed to Sell
#2. Pack half your stuff away, declutter
#3. Remove outdated wallpaper
#4. Fix everything that is in disrepair
#5. Service your HVAC
#6. Replace outdated fixtures
#7. Clean windows inside and out
#8. Curb appeal … freshen landscaping
#9. Ask your 3 best friends if your house smells
#10. Watch one more episode of Designed to Sell
Anything less is the B program.