HGTV’s “Designed to Sell” As Required Viewing for All Sellers

March 11, 2008 at 12:13 am 3 comments

5410 Sunshine – Austin, TX
Originally uploaded by thenelsonproject

The task of trying to get sellers to do all the things they really should to showcase their home to sell is at times daunting. As we shift out of our Austin real estate sugar high, sellers need to step up and take their homes up a notch to compete. Sellers tend to think buyers should overlook all the things they have lived with for so long because, well they have. But sellers morph into buyers and we expect and encourage our buyers to be picky. That’s when sellers begin to get it … when they become buyers and start to assess other sellers’ lack of preparation and, at times, laziness.

Keep in mind that HGTV’s Designed to Sell sticks to a $2,000 budget per house to shift from tired into THE house to see (or sell) in the neighborhood.

Let’s not confuse deferred maintenance with improvements. A new paint job when the house was terribly in need of one does not raise the value of the house. It’s not extra; it’s supposed to have a good paint job. Or roof. Or solidly functioning plumbing system.

Your home is competing against shiny updated houses in the same neighborhood. Is your house as shiny? If not, you better not be priced the same. Or shine it up and price accordingly, right? Step up.

So we approach our sellers with the A+ program. It looks something like this.

#1. Watch at least one episode of Designed to Sell
#2. Pack half your stuff away, declutter
#3. Remove outdated wallpaper
#4. Fix everything that is in disrepair
#5. Service your HVAC
#6. Replace outdated fixtures
#7. Clean windows inside and out
#8. Curb appeal … freshen landscaping
#9. Ask your 3 best friends if your house smells
#10. Watch one more episode of Designed to Sell

Anything less is the B program.



Entry filed under: Smart Sellers. Tags: , , , , .

Your SXSW Cool Homes Tour SXSW Homes Guide: Can I purchase a home in Austin under $250k?

3 Comments Add your own

  • 1. Daytona Beach Florida Property  |  March 11, 2008 at 1:03 pm

    It is really more of a desing to stage. They are staging a home and trying to give it a clean crisp appearance. This can work if done right but things like upgrades can also. A newly renovated kitchen and master bath can do wonders for a house sale. A new roof and deck can as well.

  • 2. gausaJundaDed  |  February 16, 2009 at 9:36 pm – now in my rss reader)))

  • 3. Linda Panetta  |  April 2, 2009 at 7:28 pm

    I”m 59 and planning on selling my house and moving from Maine to Florida with my husband.My husband has had 2 heart attacks and can’t deal with the snow in Kennebunk another winter.Iwould love the design team to help us with this.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Email Us

Call US


© Julie Nelson and The Nelson Project at Keller Williams Reatly, 2016-2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie Nelson and The Nelson Project at Keller Williams Realty with appropriate and specific direction to the original content.

%d bloggers like this: