Does Your Realtor Have Her Game On?
2007 was the first year in over 10 years that membership in the National Association of Realtors declined. This is not a bad thing. It is also not a bad thing that there are fewer mortgage brokers in the game now than there were a year ago. The market correction going on around the country has also had a correction in the army of realtors and lenders out there, and that’s a good thing.
As they say, the strong will survive or, in this case, those with a solid record, excellent service, the ability to shift with the market and, frankly, those with some cash in the bank have weathered the shift.
So what is the A game in real estate these days? It’s different than what it used to be. Here’s my take on the topic:
The Real Estate A Game (most of this is not new)
– Full time
– Admin assistant
– Significant internet presence
– Online social networking
– Virtual tours for all listings
– Tracks expenses for client results
– Is known among local Realtors
– Has a proven track record
– Constantly studies the market
– Constantly listens to the mortgage moving target
– Adept at counseling clients through the uncertainties
– Does not work 24/7 (that Realtor will not have longevity)
That’s my take. Anything less is B material.
© Julie Nelson and The Nelson Project at Keller Williams Reatly, 2008-2010. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie Nelson and The Nelson Project at Keller Williams Realty with appropriate and specific direction to the original content.