The 4 First Impressions

December 9, 2008 at 12:45 am 1 comment

motown

Sounds like a 60’s Motown group but I’m talking to sellers.  We hear on and on and on about first impressions and curb appeal.  It is real.  Most buyers will decide in 30 seconds if they like your house or not.  Our approach is “The 4 First Impressions.”  In this buyers market, I am stressing staging and first impressions more than I ever have and it goes something like this:

Impression #1:  curb appeal – what do buyers think when they first get out of the car?

Impression #2:  entry – what do buyers think and see when they first open the front door?

Impression #3:  living / general space – what do buyers see next (after the front door) and what is that experience?

Impression #4:  back yard – what do buyers experience when they peak out the back windows or back door?

And the responses you want go something like this:

#1:  ooo, nice

#2:  ooo, nice

#3:  ooo, nice

#4:  ooo, nice

Or “oh, interesting”, “oh, honey, look”, a warm “hmm” or a simple “oh”, all with the right intonation.  You’ve heard all of these buyer signs before.  Now stage the house to get as many of them as possible.  First impressions will absolutely make a difference in getting the house sold for the highest price in the shortest amount of time.

Any questions?

The Nelson Project at Keller Williams Realty in Austin strives to provide valuable real estate information and news through this blog and our other online resources.  Find more about The Nelson Project and search for Austin homes at www.TheNelsonProject.com.  If you like this blog, you may want to visit our totally useful Austin neighborhood portal.  We think you may also like www.tacomap.info (tacos first, real estate second).  If you really like what you see, tell your friends to call us with all their Austin real estate needs.

© Julie Nelson and The Nelson Project at Keller Williams Reatly, 2008-2010. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie Nelson and The Nelson Project at Keller Williams Realty with appropriate and specific direction to the original content.

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Entry filed under: Smart Real Estate, Smart Sellers. Tags: , .

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1 Comment Add your own

  • 1. Garreth Wilcock  |  December 16, 2008 at 8:57 pm

    The four ooos. I think you’re spot on with first impressions. It never ceases to amaze me that some sellers aren’t willing to invest a little time and effort in making their Austin home really stand out in this competitive market

    Reply

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© Julie Nelson and The Nelson Project at Keller Williams Reatly, 2016-2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie Nelson and The Nelson Project at Keller Williams Realty with appropriate and specific direction to the original content.

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