The 4 First Impressions
Sounds like a 60’s Motown group but I’m talking to sellers. We hear on and on and on about first impressions and curb appeal. It is real. Most buyers will decide in 30 seconds if they like your house or not. Our approach is “The 4 First Impressions.” In this buyers market, I am stressing staging and first impressions more than I ever have and it goes something like this:
Impression #1: curb appeal – what do buyers think when they first get out of the car?
Impression #2: entry – what do buyers think and see when they first open the front door?
Impression #3: living / general space – what do buyers see next (after the front door) and what is that experience?
Impression #4: back yard – what do buyers experience when they peak out the back windows or back door?
And the responses you want go something like this:
#1: ooo, nice
#2: ooo, nice
#3: ooo, nice
#4: ooo, nice
Or “oh, interesting”, “oh, honey, look”, a warm “hmm” or a simple “oh”, all with the right intonation. You’ve heard all of these buyer signs before. Now stage the house to get as many of them as possible. First impressions will absolutely make a difference in getting the house sold for the highest price in the shortest amount of time.
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